Why Poland is the Next Big Destination for MICE Tourism in Europe?

Cover image courtesy: Polish Tourism Organisation

After an incredibly hectic season in the Polish meetings industry, this news felt gratifying. As someone actively engaged in Poland MICE tourism​, I had the joy of guiding many participating MICE professionals in Poland for the first time. I must mention, they had a memorable experience on their guided tour of Poland. But I’ll keep that story for another day 😉

As we approach the end of another eventful year, it’s time to reflect on some outstanding developments that have marked Poland’s remarkable achievements in the meeting and events industry. Poland’s rise in the MICE industry is no accident, and I have so many facts and stats to share with you. The latest trends and stats point towards destination Poland exhibiting remarkable growth in the MICE sector.

So, I stumbled upon a report by POT on the ‘Meetings and Events Industry in Poland 2024’. The report summarises the major events in Poland and presents promising insights backed by encouraging numbers. 

Here are the key takeaways:

1. Poland’s result in the ICCA 2023 (International Congress and Convention Association) was developed in cooperation with ICCA members, including the Polish Tourist Organisation and Polish partners from the meetings industry. The report analysed almost 10,000 international meetings in 2023.

2. Compared to 2022, the ICCA reported cities experienced a 51 per cent increase in reported events in 2023.

3. In 2023, conferences and congresses comprised 54 per cent of all events and had the largest share (a 12 per cent increase compared to the previous year).

4. Corporate and incentive events accounted for 41 per cent, while fairs and exhibitions constituted 5 per cent.

5. The 17th ranking worldwide is Poland’s best-recorded result–a six-place jump compared to 2022.

6. In 2023, the conventions from Poland MICE tourism​ accounted for 179 international meetings, highlighting strategic investments in the meetings and events industry.

7. The report strengthens Poland’s position in the international MICE industry and emphasises its potential as a key player in the global meetings sector.

8. A cross-border geopolitical situation aside, this report highlights Poland’s growing reputation for holding world-class events at the highest level.

From Kraków’s ICCA convention in 2022 to the latest on the floor at IMEX America 2024, Poland has strengthened its stand as one of the world’s favourite destinations for event planners. The MICE industry in Poland has been nurtured and driven by the Polish Tourism Organisation and a thriving domestic business tourism sector.

Recent Big Wins for Poland MICE Tourism

Image courtesy: Convention Bureau Wrocław

Poland’s top destinations have made headlines with improved rankings on the International Congress and Convention Association (ICCA) list and spotlight on the MICE Hotlist. Kraków, Warsaw, and Wrocław have emerged as dynamic hubs for MICE, each with a unique appeal for global planners looking for quality venues and seamless experiences.

Why choose Poland? Trends driving the growth of Poland’s MICE tourism​

It all starts with ideas. Ideas are born when conscious minds with years of experience meet and talk. MICE events are always about high-quality conversations, with a strong focus on cutting-edge technology and deliberate steps towards sustainability.

Poland’s MICE tourism is redefining what modern business tourism can be. Trends set by industry leaders are adding to its popularity, making the country an attractive European destination for event planners and organisers. Let’s address them––

1. Quality Engagement

Events in Poland extend beyond the conference room. Each planned visit incorporates immersive experiences, including historical city tours, culinary journeys, and stimulating puzzle games—all thoughtfully planned.

The recently held Spotlight on Poland event is a classic example. The event organised thematic roundtables, allowing attendees to dive into Poland’s tourism industry strengths, from heritage tourism to modern MICE capabilities.

2. Focus on cutting-edge technologies

ICCA 2022 in Kraków used virtual reality showcases to transport attendees to potential event venues around Poland.

The Hydropolis Museum in Wrocław offers an immersive tech-forward experience for events by integrating digital mapping and interactive screens.

3. Sustainability initiatives

Hala Stulecia, Wrocław, implemented energy-efficient systems, waste recycling, and eco-friendly event setups.

Warsaw Convention Bureau launched a “green certification” initiative, encouraging local venues to adopt sustainable practices.

4. Inclusivity and accessibility

Keeping accessibility paramount, Kraków’s ICE Congress Centre offers hearing loops, wheelchair access, and dedicated staff assistance.

Wrocław’s Art Hotel offers multilingual support, diverse dietary options, and accessible spaces to welcome a broader range of attendees.

5. Development of sporting events

European Games 2023 in Kraków showcased Poland’s ability to host large-scale sports events, attracting international attention.

Wrocław–Poland’s Emerging MICE Destination

Wrocław is a charming Polish city with top-notch European vibes, excellent infrastructure, and perpetual preparedness to host global-scale meetings and conferences.

Packed with unique venues, vibrant nightlife, and a blend of modern and medieval backdrops, Wrocław is a MICE heaven. It checks all the necessary boxes of every event planner.

Leading venues for MICE events in Wrocław

Image courtesy: Convention Bureau Wrocław

1. Hala Stulecia | Centennia Hall

The landmark building of Wrocław is also the city’s only UNESCO World Heritage Site and is among the busiest spaces in the city. With a seating capacity of 6000 people and multiple attractions like the largest multimedia fountain in Poland, Hala Stulecia is an ideal space to host events of any kind.

2. Hotel Monopol

Located in the heart of Wrocław, Monopol is a fine blend of historic charm and contemporary luxury. With spaces ideal for everything from high-stakes meetings to upscale networking events, Monopol is the perfect pick for everyone with an acquired taste.

3. Art Hotel Wrocław

Completing the ideal fame with St. Mary’s Basilica in Old Town, Art Hotel is a boutique 4-star hotel in Wrocław. Merge it with the Art Hotel’s artistic heritage and boutique conference facilities–it has the distinct flair to light up any event.

4. DoubleTree by Hilton Wrocław

Also in the heart of Wrocław, DT by Hilton is equipped with state-of-the-art conference facilities and excellent service. DoubleTree is a go-to for international delegations.

5. Zamek Topacz | Topacz Castle

A 14th-century medieval castle with a stunning Renaissance backdrop for an event–sounds too dreamy to be true!

Zamek Topacz is for every MICE industry professional looking to infuse a touch of regalia and class into their events. Boasting lush nature and a massive property, Zamek Topacz’s castle grounds provide a unique setting for conferences, gala dinners, and corporate getaways. There is much more to explore!

6. Hydropolis Museum

A 10-minute drive from the city centre of Wrocław, Hydropolis is Poland’s only science centre dedicated to water. The Hydropolis Museum uses interactive screens to provide an immersive experience to its clients and boasts the perfect space to cater to large groups.

Image courtesy: Convention Bureau Wrocław

7. Q Plus Hotel Wrocław Bielany

Just outside the city centre, Q Plus offers a tranquil retreat with fully equipped meeting rooms and breakout spaces perfect for creative brainstorming sessions.

Putting things into perspective, the rise of Poland MICE tourism​ on the global industry hotlist is no coincidence. It is a bold vision backed by exotic tourist destinations, a strong focus on sustainability, and a knack for innovation.

As a MICE enthusiast and travel expert in Poland, I will bring you many such updates from the Poland convention and my city, Wrocław, in 2025.

“Poland–More Than You Expected. Always.”

Report compiled and shared by POT PCV.

Further read: What makes Wrocław a hit European city among skilled expats?